Monday, 19 October 2009

Wine as a Corporate gift, my take on the subject.

I receive plenty of queries when it comes to wine as a corporate gift. And my answer is almost always: Of course I can help! - being it bottling the client's own wine, relabeling existing wines with his own label or just selling wine without labels! But for what it's worth, I thought I might give you my personal take on the subject in time for year-end:

If I receive a bottle of wine with a label reading: "Joe Neethling Financial Services (Pretoria Branch) Bordeaux blend 2007", I would (due to the horrible habit of preconceived ideas) most probably think to myself: Well, Joe definitely didn't make it, he provides Financial Services in Pretoria, so he probably bought some cheap unlabelled wine and labelled it himself. Bottom line: I would assume the wine is of inferior quality.

On the other hand; if I receive as corporate gift a bottle of "BLANKbottle The Spaniard 2007", fully labelled with BLANKbottle labelling, with a extra smaller label reading something along the lines of : "In association with Joe Neethling Financial Services (Pretoria Branch)", I would appreciate the fact that Joe gave me a product that he associates himself with and a product that has credibility. I could then experience the BLANKbottle adventure with Joe i.e. SMS'ing the batch name in order to find out what the blend is made up of, searching the web, watching the movie online, reading up on the wine etc.

Just my biased opinion... So if you're considering wine as a corporate gift, drop me a mail so that we can get the ball rolling as soon as possible.